Our compiled document guides ALL future brand related decisions; so when building a web page, running campaigns, writing social media posts, or even outlining employee’s responsibilities/behavior there is no “guesswork.” There will be a foundational framework of criteria that cohesively aligns everything together.
A layered, unique brand strategy is the best shot at copyrighting you can have. A “look” can be changed 30% and it’s within legal limits. Sometimes competitors attempt to make a “surface copy/Xerox” of a brand my clients and I have formalized. However, it’s impossible because they weren’t in the room for our conversation and could never touch the reasoning, heart, or strategy of the business model they are attempting to mimic.
I’m so certain of our brand now - what it is, and what it is not. It’s like an “Aha moment”. Everything makes so much sense now. We got rid of noise that was holding metrics back. We have such clarity now. I own several businesses and want the same thing for the other brands under my belt- so I will be back for two more. - Client in the healthcare industry
I’m not even sure how to explain what you do. I just know It’s magic and I am ready to franchise now. Really what you offer is your mind and your thought process can’t be replicated. -Client in the entertainment Industry
Your trade show booth design work made us have the best space at the San Diego Convention. The hosts couldn't stop talking about it. We stood out and everyone wanted a photo in our booth. That's a priceless moment. - Client in the app development field
I thought I knew some of this stuff - but realized I didn't and nothing was formalized. Only "I knew” it. I have over 450 employees and now when anyone asks them “what we do”- the answer (and passion) is cohesive. Performance has gotten way better because everyone is so clear on what the expectations are. I still don’t know how Becka did it. She just made everything make sense. I'm so thankful.- Client in the field of academia
